Madefire Collaborates with Magic Leap to Create New Comics Experience for Mixed Reality

Emeryville, CA, October 6th, 2017 Madefire, the award-winning standard in digital comics and innovator of the proprietary Motion Book® format, today announced a new collaboration with Magic Leap, developers of a new computing platform that seamlessly blends the physical and digital world.

Madefire and Magic Leap to build a new Mixed Reality experience that will be available exclusively on Magic Leap at launch, that not only allows creators to take publishing in new and exciting directions, but provides users the ability to publish – from the largest franchises to individual artists and authors.

"When we met at NYCC in 2012, it immediately struck me that Madefire was running a parallel path to Magic Leap -- both companies were born out of the desire to tell stories," said Andy Lanning, Executive Creative Director, Magic Leap. "Conversations over the last five years have evolved into a true partnership, and a commitment to develop with Madefire to create new mixed reality experiences.”

The Madefire App features an incredibly diverse range of content from the history of comic books and graphic novels, plus its proprietary Motion Books technology from brands such as Blizzard Entertainment, DC Comics, Marvel Comics, and Valliant. It also provides the perfect platform to read your favourite stories as they’re released.

Ben Wolstenholme, CEO, Madefire, commented: “Our mission is to allow creators to tell stories in an environment which is easy for consumers – from mobile to tablet, VR and Mixed Reality. This partnership with Magic Leap ensures the vision of the creators of some of the most compelling brands and interesting stories have a solid platform to work from.”

About Madefire

Founded in 2011 by Ben Wolstenholme, Liam Sharp and Eugene Walden, Madefire is a media and technology company, and creator of the award-winning Madefire app. Madefire provides creators and publishers the cutting-edge Motion Book publishing platform which enables a digital-first approach to publishing cross-platform in multiple formats. Madefire is backed by Toni Schneider (former CEO Wordpress) at True Ventures, as well as Bill Woodward (former Chairman and Co-Founder Macromedia) with angel investors including Sina Tamaddon, former Senior Vice President of Applications for Apple Inc. The Board of Advisors also includes Mike McCue, CEO and co-founder of Flipboard; Dave Gibbons, co-creator of Watchmen, the bestselling graphic novel of all time; and Bill Sienkiewicz, widely recognized as one of the greatest innovators of sequential art.

Madefire’s partners and clients include: DC Comics, Blizzard Entertainment, Magic Leap, Marvel Comics, FOX, Apple, BOOM!, DeviantART, Microsoft, TNT, IDW, Archie, Valiant, Kodansha, Oculus, Framestore and Technicolor.

Madefire, the Madefire “open-book” logo, and Motion Books are all registered trademarks of Madefire, Inc.

Download the Madefire App for free: Android, iOS, Windows, Android TV, Apple TV, Oculus Gear VR

Madefire Press Contact
Alex Verrey
Little Big PR Limited
pr@madefire.com

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